OSI Branding
Role: Branding & Visual Designer
Tools: Photoshop, Illustrator
Highlights: Brand Identity • Logo Design • Packaging Design • Advertising Design
OSI is a fictional technology brand inspired by the visual language of classic 1970s and 1980s computing. The project involved creating a complete visual identity system, including logo design, advertising concepts, packaging, and supporting brand assets.
Research focused on vintage computing brands, product packaging, and retro-futurist design. Influences included Apple, Coca-Cola, Alien, Blade Runner, and classic consumer electronics advertising.
Project Highlights:
Designed a period-inspired print advertisement from scratch to establish specific brand voice and product positioning.
Developed a retro-inspired visual identity system influenced by classic computing brands and consumer electronics.
Created multiple logo variations for print, packaging, and digital applications.
Designed product packaging that extended the visual identity across physical touchpoints.
Developed supporting brand collateral to extend the visual identity across professional and promotional materials.